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5 tips to prepare your wreath business for next season

Tips to Prepare Your Small Business for Next Season

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Are you a wreath or artificial floral design business owner? Do you sell your artificial floral designs? Then you can’t be listening to those “nay-sayers” that scoff at us when we talk about Valentine’s Day a month before Christmas! If you sell seasonal items, you must look ahead 2-3 months (or more) to have a successful business. If you own a small business, it’s important to stay on top of things and make sure you’re prepared for the next season. Here are a few tips to prepare your small business for next season.

Look at the Bottom Line from Last Season

Before getting into the details of preparing your small business for the next season, assess where you stood last season. Take a look back at your sales numbers, profits and losses, and any other data points that might be relevant. This will give you an idea of what worked well and what didn’t work so well. With this information in hand, you’ll be able to make more informed decisions when it comes time to plan for the next season.

Identify Special Events

The next step in preparing your small business for the next season is identifying special events and holidays. For example, Boss’s Day, Friend’s Day or Grandparent’s Day are often overlooked holidays that could be used to make items to sell. Once you identify these special days, you can start planning ways to increase sales and take advantage of less saturated markets.

Look at Last Year’s Best Sellers and Replicate

Once you have reviewed last year’s performance numbers, it’s time to focus on what was successful. Look at what items were bestsellers last year and brainstorm how you can replicate these items or create new versions. This can be a great way to ensure that you have something special to offer customers who come back again and again!

Review Non-Selling Items & Update Shop Listings

I also take a look at items that didn’t sell last season and see what can be done differently with them this year. Maybe they need better descriptions or better photos? Whatever it is, taking the time now will help make sure those items sell. Usually, those are the first ones to sell and… I usually end up selling it at a higher price!

Additionally, if you sell on Etsy, don’t forget to review all of your listings regularly – especially before entering a new season – so that they are up-to-date with current titles and tags.

Assess Leftover Supplies & Materials

Finally, review any leftover supplies or materials from previous seasons that can still be used this upcoming one. This could include ribbons, ornaments, florals, and greenery used for past projects. For example, I try to buy less “seasonal” ribbons, like Santa or holly ribbon. I buy more that I can use for multiple times of the year, ie red can be Valentine’s Day, patriotic, Christmas, everyday. This is a great way to save money and resources when creating new products this year! Take inventory now so that when it comes time to create new products, you know exactly what supplies/materials/tools are available without buying them all over again!

Preparing your small business for the next season doesn’t have to be a daunting task! By taking stock of last year’s successes (and failures), revamping non-selling items, and looking into leftovers from previous seasons, you’re setting yourself up for success.

With these simple tips in mind, there’ll only be one thing left on your list: waiting excitedly as orders start rolling in! Good luck!

Thank you so much for taking the time to read this post! If you liked it, please share it with your crafty friends.

Want to learn how to make artificial floral designs you are proud of?

Be sure to subscribe to my YouTube channel and follow me on Facebook for weekly video tutorials.

To learn artificial floral design on a deeper level, you can also join my private wreath making group, Teri’s Wreath Works.

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